Almost everyone knows that for a blog to be successful it must have regular visitors. More importantly it needs visitor engagement. In other words visitors who stay on your blog, read posts, leave comments, and share your blog with friends via social media.
10 Things Your Subscribers
Need to Hear From Your Mouth
Hi everyone! We spend so much time strategizing for our blogs – which domain to choose, what keywords will pull in the most traffic.
What gets lost along the way is the true purpose of our blog – to cater to the needs of our audience, right?
We blog to share our journey. We blog to inform and set records straight. But all the while, we’re wondering if the SEO is just right or how much social networking we’ll have to do to reach the pinnacle of comment numbers that we hope to achieve.
Instead of optimization and networking – I want you to consider the needs of your readers and what they want to see coming out of your mouth for a change. I had to do this recently. I’d become self centered – thinking about what I wanted to blog about.
Now that I’ve refocused on my readers, it not only has made a dramatic impact on my traffic and sales, but it just feels better. Here are 10 things your readers need to hear you say from time to time…
#1 – “This Is All About You.”
Wow this was a biggie for me recently. I was so focused on sharing my own experience that I forgot what it was YOU guys came here for. When I started really digging in to what people responded to, yeah – you liked my journey sharing – but you ate up my motivating and butt kicking posts.
This blog is here to help YOU – so we have to remember that we need to look at the needs of our audience and see what they’re going through so that we can address them in our blog posts.
This is one reason why I refuse to have a staff or help desk. I want to be the one making that connection with you. I want to know if you feel lost, confused, overwhelmed – and why – so that I can help you however you need it.
Did someone tell you not to go in the MMO niche? I want to know so I can write a blog post dispelling that myth and share my insight to help others.
Get to know your audience on all levels. What is their life like? Not just that ONE aspect that you’re blogging about – but their overall life. If you know this, it can help you tailor your posts to their needs.
Remember to blog about them. Use YOU more than I sometimes. Literally look at your post and see if it’s all about Me, Me, Me – if it is, see if you can make it about the reader’s needs.
Show that you care.
#2 – “Here’s My Experience:”
While some people focus too much on their own stories, others don’t do it – at ALL. Their blog content is so sterile you wonder if a robot is behind the scenes writing it. No one connects to that!
Make sure you incorporate your own journey in there. I was reading a post that Jenn passed along to me by Jon Morrow – about his close call with suicidal thoughts due to pain that turned out to be something he can get rid of.